Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

SWOT Analysis

How to do a SWOT Analysis.


To evaluate Opportunities, answer these questions:

  • What are the technology trends in your industry that you could take advantage of?
  • Could any current social trends benefit your industry?
  • Have any recent economic or regulatory changes affected the way your industry operates?
  • Do your current customers have unmet needs? If your customer base is changing, what can you offer these new customers?

Use market research databases to learn about your customers and the consumer demographics of your industry.

Trade journals are good sources for identifying industry trends. Search using your industry name or NAICS code and combine it with keywords like "trends" or "surveys" or "outlook."

Associations collect industry data, publish industry surveys, monitor regulatory changes and keep their members up-to-date on industry news.

Use Google or another search engine to find industry association websites.

Google Web Search