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SWOT Analysis

How to do a SWOT Analysis.


To evaluate the Strengths, answer these questions:  

  • What does your company do better than its competitors?
  • What are your company's core competencies?
  • What unique resources does your company have?
  • What are its most valued assets?
  • What intangible assets does your company possess?
  • Read interviews with the company CEO so you understand the company's core values and current strategy.
  • Read the CEO's Letter to the Shareholders in the company's latest annual report.
  • Watch the CEO and other officers in investor conference webcasts on the company's web site.

Read the company's 10-K report to the SEC. Read the MD&A (Item 7 in the 10-K) for the company's analysis of its financial condition.