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Sage Data (formerly called Data Planet)

Finding the Claritas Data Set on Data Planet

Look for Claritas in the Browse by Source index from the home page. Alternatively, open the "Datasets" tab in the top tool bar. On the main Datasets page, select the "Featured Tab."  

Claritas Consumer Profiles: Data Planet Research Examples

Here are research examples created using Claritas Consumer Profiles data on Data Planet. 

Customer counts by behavior help you understand the lifestyle and behavior of a segment:

The Market Potential Index helps you estimate customer potential based on the segment penetration rates of a chosen product, service, or lifestyle behavior:

Market Penetration shows number of users per 100 households providing an indicator of uptake of consumer products/services/lifestyle:

Segment Distributions shows the geographic distribution of a segment(s):