Skip to Main Content

Claritas Consumer Profiles: About Claritas Consumer Profiles

About Claritas Consumer Profiles

The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions®, PRIZM® Premier, and P$YCLE® Premier.

Explore the Claritas website

Learn more about the three main consumer segmentations:
  • ConneXions - designed for the technology and telecommunications industry, helps you know more about the technology-related behaviors of today's connected consumers and predict adoption rates for all major tech categories including smart tech. 
  • PRIZM Premier - most widely adopted segmentation solution – insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.  
  • P$YCLE Premier - built for the financial industry, provides comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors and media preferences.   

Use the Zip Code lookup to find out segment types in neighborhoods.  

  • Zip Code Lookup -- free – Learn about lifestyles and segments in a specific neighborhood 

Use the Segment details to learn more about these customer types. 

Segment Details -- free – start with the ‘why before the buy’ -- know more about who you are looking for and what makes them a customer 


Finding the Claritas Data Set on Data Planet

Look for Claritas in the Browse by Source index from the home page. Alternatively, open the "Datasets" tab in the top tool bar. On the main Datasets page, select the "Featured Tab."  

Claritas Consumer Profiles: Data Planet Research Examples

Here are research examples created using Claritas Consumer Profiles data on Data Planet. 

Customer counts by behavior help you understand the lifestyle and behavior of a segment:

The Market Potential Index helps you estimate customer potential based on the segment penetration rates of a chosen product, service, or lifestyle behavior:

Market Penetration shows number of users per 100 households providing an indicator of uptake of consumer products/services/lifestyle:

Segment Distributions shows the geographic distribution of a segment(s): 

About Claritas

Claritas is a leading provider of intelligent marketing information and target marketing. Pioneering a technique for geo-demographic segmentation in the 1970s, Claritas provides information about people, households, and businesses within any geographic area in the United States. Today, Claritas offers over 60 marketing databases, consumer segmentation systems, consulting services and software applications for site analysis, advertising sales, and customer targeting services.