Claritas Consumer Profiles: About Claritas Consumer Profiles

The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions®, PRIZM® Premier, and P$YCLE® Premier.

Explore the Claritas website

• ConneXions - designed for the technology and telecommunications industry, helps you know more about the technology-related behaviors of today's connected consumers and predict adoption rates for all major tech categories including smart tech. 
• PRIZM Premier - most widely adopted segmentation solution – insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.  
• P$YCLE Premier - built for the financial industry, provides comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors and media preferences.   

Use the Zip Code lookup to find out segment types in neighborhoods.  

• Zip Code Lookup -- free – Learn about lifestyles and segments in a specific neighborhood 

Use the Segment details to learn more about these customer types. 

Segment Details -- free – start with the ‘why before the buy’ -- know more about who you are looking for and what makes them a customer 

Look for Claritas in the Browse by Source index from the home page. Alternatively, open the "Datasets" tab in the top tool bar. On the main Datasets page, select the "Featured Tab."  

Here are research examples created using Claritas Consumer Profiles data on Data Planet. 

Customer counts by behavior help you understand the lifestyle and behavior of a segment:

• Which ConneXions segments are characterized by having the most adults that regularly purchase organic foods? 
• Which segment of the Young Achievers category - characterized as lower midscale, living in urban/metro neighborhoods that are above average in technology use - have the highest concentration of adults who characteristically drink liquor most often? 
• P$YCLE segments are defined based on affluence, householder age, and presence of children at home. Which segments are most likely to "Always" vote in statewide elections? 

The Market Potential Index helps you estimate customer potential based on the segment penetration rates of a chosen product, service, or lifestyle behavior:

• Which ConneXions segments spent $2500 or more on Internet purchases in the past year? 
• Which PRIZM Premier segments were more likely to purchase carpet at Home Depot vs Lowe's in the past 12 months?  
• Which P$YCLE Premier segments evidence the highest potential for 529 or other college savings plans?  

Market Penetration shows number of users per 100 households providing an indicator of uptake of consumer products/services/lifestyle:

• Which ConneXions segments show the highest number of users per household that use pediatrics services? 
• Use of American Express credit cards is most highly penetrated in which P$YCLE segments? 
• Which PRIZM Premier segments have the highest penetration of households ordering from mail catalogs in the past 12 months? 

Segment Distributions shows the geographic distribution of a segment(s): 

• Compare Fairfield, Connecticut ZIP codes for distribution of the ConneXions segment "Cyber Sophisticates - Wealthy Middle Age without Kids": 
• Explore the distribution of Young Digerati - a PRIZM Premier segment characterized as tech-savvy and living in fashionable neighborhoods on the urban fringe - in Florida: 
• Which states have higher percentages of households that are Comfortably Retired - the P$YCLE segment defined as poster children for living below one's means? 

Claritas is a leading provider of intelligent marketing information and target marketing. Pioneering a technique for geo-demographic segmentation in the 1970s, Claritas provides information about people, households, and businesses within any geographic area in the United States. Today, Claritas offers over 60 marketing databases, consumer segmentation systems, consulting services and software applications for site analysis, advertising sales, and customer targeting services.