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Feature
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SCHOLARLY JOURNAL
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POPULAR MAGAZINE
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BUSINESS TRADE PUBLICATION
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NEWSPAPER
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Author
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Scholar or researcher in field with stated credentials and affiliations
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Staff writer, journalist, often a generalist
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Staff writer, journalist often with expertise in field
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Staff writer, journalist, columnist
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Sources and Documentation
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All references cited; extensive bibliographies and/or footnotes
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No formal list of references; original sources may be obscure
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May refer to reports; no formal list of references
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May refer to reports; no formal list of references
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Editorial Process
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Peer-reviewed or refereed
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Reviewed by a single editor
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Reviewed by a single editor
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Reviewed by a single editor
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Purpose
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To present research findings and expand knowledge in a discipline or field
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To inform about current or popular events, issues or popular culture; to entertain
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To identify trends in a specific field or commerce; report on an industry and its related products
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To inform about current events and issues internationally, domestically, and locally
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Structure of Articles
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Long (10+ pages) articles with sections such as: Abstract, literature review, methodology, results, conclusion
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Mix of short with in-depth articles on a variety of subjects
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Industry specific articles of varying length
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Brief articles, unless feature
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Frequency of Publication
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Annually, semi-annually, quarterly, or monthly
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Monthly or weekly
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Monthly or weekly
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Weekly or daily
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Titles
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May contain the words "Journal of", "Review" or "Annals"; may contain the name of a discipline or field; may be lengthy
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Straightforward; may address a general theme or subject
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Usually short and catchy; may contain the name of a trade or industry
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Usually reflects a geographic location
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Print Appearance
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Book-like; primarily black and white; mostly dense text with few graphics; no ads
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Very glossy and colorful; high impact visuals and design; some feature columns; many full page advertisements
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Glossy with high impact graphics; regularly scheduled featured columns; pictorials of industry events; industry-related advertisements
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Newsprint; lengthy and brief articles; regularly scheduled featured columns
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Language
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Complex and academic; includes field-specific jargon
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Simple and non-technical
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Mix of jargon and technical
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Mix of simple and sophisticated
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Illustrations
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Complex tables or graphs to display research data
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Photos and colorful graphics for entertainment and visual impact
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Colorful graphics and photos for emphasis
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Photos and graphics for emphasis
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Advertisements
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Rare or none at all
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Very frequent
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Frequent, targeting a specific trade or industry
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Frequent
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Intended Audience
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Scholars, academics, researchers, advanced students
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General public
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Industry members, professionals and stakeholders
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General public, some with slant (for instance, Wall Street Journal for business people)
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