Sports Market Analytics (SMA), a service of SBRnet (Sports Business Research Network), is a leading provider of sports marketing research in the United States. SMA features market research and industry news in the area of sports business. It includes industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories for governing bodies, college athletic, employment agencies, and marketing agencies etc.
Coverage includes sporting goods, sports e-commerce, sport marketing, sport sponsorship, sport facilities, sport broadcasting and new media, fantasy sports, eSports, consumer product brand share, demographics, mobile device usage patterns.
Subjects: Sports Marketing; Fan markets, including all sports demographics, fantasy sports, online viewing trends, social media, sponsorship, fan market size, and TV viewing trends; Sporting goods, including financial summaries, equipment by product, imports, online purchase trends, total market for apparel, footwear, and equipment; Market segments including college sports, participation, women’s sports, and youth sports.
Content: Contains multiple resources, including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, news articles, and directories.
Full-Text: Yes; full-text of all research and reports.
Date Coverage: Sports Participation and Sporting Goods Product Information: 2000-present; Sports Fan Markets: 2011-present.
Mobile Friendly: Yes, mobile-responsive design.
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