UPDATED WITH CLARITAS CONSUMER PROFILES!
Data-Planet Statistical Datasets aggregates datasets from public and private organizations, such as OECD, China Data Online, the United Nations, and the U.S. Census. It covers topics across many subject areas, including education, population and income, industry, commerce, trade, housing and construction. Users can create custom extracts and download files in delimited, SAS, or shapefile formats.
Claritas Consumer Profiles is a premium dataset within Data Planet. Claritas, a leading provider of intelligent marketing information and target marketing, provides information about people, households, and businesses within any geographic area in the United States.
Subjects: Business, Marketing, Consumer Behavior, Brands, Consumption, and Media Planning.
Content: 12.6 billion datasets provided in a standardized format.
Claritas Content: The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions®, PRIZM® Premier, and P$YCLE® Premier.
Claritas Consumer Profiles help identify groups of consumers who are as likely, more likely, or less likely than the average segment, to engage in various behaviors.
Date Coverage: 2018-2019
Mobile Friendly: No.
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