ryan-matura library & learning resources

Research Guide for Marketing/Advertising

Marketing Databases

Marketing

International Marketing

Advertising & Brands

Consumer Behavior

Market Research, Surveys & Polls

Statistics & Demographics

Case Studies

Career Resources

Quick Enterprise Search:


Search Library Catalogs:

  • Enterprise - search the Sacred Heart University catalog for books in our collection (print and electronic).

  • reQuest - search the statewide library catalog.

  • Library of Congress Catalog - The Library of Congress Online Catalog contains approximately 14 million records representing books, serials, computer files, manuscripts, cartographic materials, music, sound recordings, and visual materials.

  • WorldCat - search the collections of over 50,000 libraries worldwide. Should we not have the book you find, fill out an Interlibrary Loan form and we'll get it for you!

Marketing Databases



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Marketing



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International Marketing



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Advertising - Library Collection:

e-books:

Other Resources:

  • Ad*Access (Duke University)

    • Database includes over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Database concentration is on five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
  • Adbrands

    • Database that focuses on the company profiles and account assignments of leading advertisers.
  • Adflip

    • The World's largest archive of classic print and magazine ads.
  • Advertising Age

    • Interactive media and marketing articles and opinions and news stories from the current day edition of the periodical.
  • Interbrand: Brand Channel

    • Online exchange about branding from a global perspective.
  • Daily Motion - Ads

    • Video share platform that is available in 19 countries.
  • William F. Eisner Museum of Advertising and Design

    • Interactive education center focusing on advertising and design adn the thier impact on the American culture.
  • The Emergence of Advertising in America: 1850-1920 (Duke University)

    • Database of over 9000 images relating to the early history of advertising in the United States.
  • History of Advertising Trust Archive

    • Archive of British advertising, marketing, media and public relations dating back to c.1800.
  • The Museum of Public Relations

    • The museum touts itself as "the place to go to learn about how ideas are developed for industry, education, and government, and how they have been applied to successful public relations programs since the PR industry was born."

Brands - Library Collection:

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Other Resources:


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Consumer Behavior


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Market Research, Surveys, and Polls

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Statistics and Demographics

Library Collection:

e-books:

Other Resources:

  • American FactFinder

    • Compiles census data into tables, maps and downloadable files to view or print.
  • Aneki.com

    • Contains country information, regional, and world rankings in a variety of socioeconomic conditions.
  • Best Places

    • Provides demographic information for cities across the United States. Statistics offered include income, median home costs, and racial breakdowns. City comparison tool available.
  • Conneticut Department of Economic and Community Development

    • Provides access to Connecticut Town Profiles, Population, Income, Housing and Employment data.
  • DataPlace

    • Housing and demographic data sets from multiple sources.
  • Dismal Scientist

    • Provides real-time coverage of economic indicators, news and analysis, and data.
  • FEDSTATS

    • Provides links to statistics from more than 70 U.S. Government Agencies.
  • OFFSTATS

    • Links to statistics on the Internet by country and by subject provided by the University of Auckland.
  • Pew Internet & American Life Project

    • Non-profit that produces reports that explore the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. .
  • Statistical Abstract of the United States

    • Comprehensive summary of statistics on the social, political, and economic organization of the United States.
  • U.S. Bureau of Labor Statistics

    • A sampling of data available includes: prices, expenditures, and employment.
  • U.S. Census Bureau

    • A sampling of data available includes: population age, income, housing, language, and occupation.

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Case Studies

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Career Resources

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